Creating Effective Email Signatures For Interacting With Your Customers and Clients

In our line of business it is important that our emails get delivered through to our customers. Our company sends important information such as order confirmations, shipping updates, and other pertinent information in regards to orders via email. We have been asked by some customers, why in this day and age, we still use text based email formatting, rather than rich text or HTML formatted emails. The answer is plain and simple – deliverability and readability.

While we now have the ability to create fancier, graphically oriented emails that some people seem to be so fond of, the question is should we do it. In business you have to be cognizant of the fact that not every email client is going to deliver the exact same viewing experience to your customers. Emails may look one way on the Macintosh Mail app, and another on a PC in Outlook. And, they can look different on Gmail, then they do on a Blackberry, Android or iPhone.

Therefore we use text based email to make sure that the message is (1) delivered and not caught in SPAM filters, due to excessive graphics, HTML formatting, and links; and (2) is legible across the board, on all devices. Often times people will check their email from a smartphone or tablet, rather than a computer. We want to make sure the customer gets the same experience, whether checking it on the road, or from behind their desk.

One thing we have always struggled with is keeping an email engaging to read, using just plain text. One area of special interest has been our email signature line. Because we aren't including fancy graphics, or the equivalent of a pretty digital business card, we want to make sure we include pertinent information in our signature, so customers know who they are dealing with, at first glance, without having to rack their brains.

An overly long signature can make it difficult for the recipient to wade through the information to find your contact info. However, not providing enough information in your signature may leave a new client or customer wondering who you are and why you are contacting them.

Therefore, we have come up with some best email signature practices that we like to follow when our staff create their email signatures, and thought we would share them with you.

Cassida Discontinues and Replaces Two Of Their Popular Counterfeit Detector Models

On May 15, 2014, Cassida announced that it is discontinuing and replacing two of it's popular low cost counterfeit money detectors. The Cassida 3310 counterfeit detector will be replaced by the new and improved Cassida 3300 counterfeit detector, and the Cassida 2200 counterfeit detector will be replaced by the newer 2230 model of counterfeit bill detector. Each of the new models has been upgraded and is being offered at an even lower price point than their predecessors.

Cassida 3300 with Counterfeit Shield Guarantee Replaces Cassida's 3310 Counterfeit Detector

The Cassida 3300 is an excellent replacement for the 3310 because it offers all the features, including ultraviolet (UV), magnetic (MG) and infrared (IR) security mark detection. Plus, the 3300 is the market's ONLY counterfeit detector backed by the Cassida Counterfeit Shield Guarantee, which eliminates all worry that you'll take a fake bill.

The guarantee reimburses you for the full face value of the counterfeit bill should your Cassida 3300 accept one as genuine. The Cassida 3300 is the market's most reliable detector, with the ability to spot bleached bills and other sophisticated counterfeits.

How To Detect Counterfeit Money

Counterfeit bill passing costs businesses millions of dollars in lost revenue every year. Those businesses that fail to carefully examine the bills that are passed on to them are victimized daily. Don't let the counterfeiters get the best of you and your business. Learn how to spot counterfeit money and stop the thieves in their tracks.

You can help combat the threat of counterfeiters by becoming more familiar with United States currency. Examine the money your business receives. Train your employees in how to spot fake bills. Compare suspicious notes with genuine ones of the same denomination and series, paying attention to the quality of printing and paper characteristics. Don't look for similarities – instead look for differences.

There are a variety of things to look for when examining money for counterfeit bills.

Portrait
A genuine portrait on a bill appears lifelike and stands out distinctly form the background. A counterfeit portrait is usually flat and lifeless. Details merge into the background, which is often too dark or mottled.

Federal Reserve and Treasury Seals
A genuine bill will have clear saw tooth points of the Federal Reserve and Treasury seals are clear, distinct, and sharp. A counterfeit seal may have uneven, blunt, or broken saw tooth points.

Border
The fine lines in the border of a real bill are clear and unbroken. On the counterfeit, the lines in the outer margin and scrollwork may appear blurred and not distinct.

Serial Numbers
Genuine serial numbers have a distinctive style and are evenly spaced on the bill. The serial numbers are printed in the same ink color as the Treasury Seal. On counterfeits, the serial numbers may differ in shade or color of ink from the Treasury Seal. Also, the numbers may not be uniformly aligned or spaced, as they will be on a  real bill.

Paper
Genuine current paper has tiny blue and red fibers embedded into it. Often counterfeiters will try to simulate these fibers by printing tiny blue and red lines on their paper. But on close inspection, one may see that on the counterfeit notes the lines are printed on the surface, not embedded in the paper. It is illegal to reproduce the distinctive paper that is used in the manufacturing of U.S. currency.

But, if your business deals with lots of cash, it is often impossible to stay on top of the counterfeits all of the time. This is where counterfeit detectors come into the picture. Counterfeit detecting machines are specialized pieces of equipment that are used to spot fake money.

The price ranges on counterfeit detectors runs the gamut, from very cheap to very expensive. You are paying for the technology that is embedded in the machine model that you choose. Obviously, the more sophisticated machines, with several modes of detection, will cost more than a simple tabletop non-electric model.

Cassida 5700 Professional Money Counter – An Economical Bill Counting Machine with Powerful Features

Cassida Corporation announced today the introduction of the Cassida 5700 Professional Money Counter, the company's first bill counter to include the bill turner features, which gives this economical back loading money counting machine the convenience of a top loading money counter.

With the 5700, bill counting is triggered immediately when a stack of bills is placed on top of the Cassida 5700. The revolutionary design automatically pushes the bills into the back of the machine and begins counting at a speed of up to 1,300 bills per minute, making the 5700 bill counter a perfect choice for mid-size and larger businesses that process significant amounts of cash.

According to Matt Goldfain, product marketing manager for Cassida, "Cassida’s exclusive bill turning features solves a longtime challenge for the industry. Conventional back loaders are reasonably priced but they can be tricky to load and, if done improperly, it can interrupt counting. The Cassida 5700 combines the cost effectiveness of a back loader with the ease of a top loader. The result is the market’s easiest loading back loader, which is a real game changer."