One thing we have always struggled with is keeping an email engaging to read, using just plain text. One area of special interest has been our email signature line. Because we aren't including fancy graphics, or the equivalent of a pretty digital business card, we want to make sure we include pertinent information in our signature, so customers know who they are dealing with, at first glance, without having to rack their brains.
An overly long signature can make it difficult for the recipient to wade through the information to find your contact info. However, not providing enough information in your signature may leave a new client or customer wondering who you are and why you are contacting them.
Therefore, we have come up with some best email signature practices that we like to follow when our staff create their email signatures, and thought we would share them with you.